The four stations brand their respective weather reports - AccuWeather on market leader ABC 30 (KFSN-TV) Your Local Weather Authority on KSEE 24 (NBC) Pinpoint Weather on CBS 47 (KGPE-TV) and Your Hometown Weather Connection on KMPH Fox 26. So that’s that’s what we need to hit people.” And so we’re really going into storytelling weather with a lot of what we do. “ I need forecasters that are also storytellers. “Weather has changed over the years, so we need to give (the audience) more weather that’s oriented towards their lifestyle,” Jakobs said. Jim Jakobs, KMPH news director, said weathercasts need to include more than just high and low temperatures. Each has a unique relationship with their audience, but say they are more friends than competitors. They appear multiple times per newscast delivering the weather. Lauren Wallace, chief meteorologist at CBS 47, has been in the market for eight years, with 13 years experience overall.Īll four weathercasters Media Man spoke to prepare hours for each broadcast. Three have broadcasted in the local market for at least 25 years each. Two were raised in the Fresno area - Kopi Sotiropulos (KMPH) and Musso. Media Man spoke with the top weather anchor at each station. Fox: “ Weather is the one thing where everybody wants to know it and everybody needs to know it.” It’s information that they need,” ABC 30 meteorologist Kevin Musso said. “It’s the one thing that appeals to every single person.
The anchors at Fresno’s four English-language stations all have similar explanations as to why.
JUNKIT FRESNO TV
Weather is an important part of local TV news.
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